In the world of Digital Marketing, Mobile App Marketing has stolen the big share. In 2017, ComScore showed that literally 100% of digital growth stems from mobile devices. This is a huge snatch. But what is Mobile App Marketing? And how relevant is it to your business today?
Mobile Marketing can be used to cover basically all kinds of marketing that are done on a mobile device, including SMS, mobile apps, ads, mobile websites etc. But specifically…
What is mobile app marketing?
Mobile app marketing is the branch of mobile marketing that focuses on the promotion of a mobile app to acquire new users, engage them and retain them as loyal customers. This requires a whole new concept and approach to succeed. But first, you need to understand what it is about.
Three Parts of Mobile App Marketing
Three foundations make up mobile app marketing. They are User acquisition, user engagement, and user retention. Succeeding in the mobile app marketing sphere requires that you understanding each of these parts and the current strategies for succeeding in each them. Because though they sound like similar parts of a whole, they require quite different tactics to steer them towards the overall goal of your brand.
These are the actions you take to get more people to download and use your app. To increase the results of your user acquisition, you need to pay more attention to App store optimization (ASO), social media ads, and your mobile app marketing campaign.
App store optimization (ASO)
This simply means optimizing your mobile app to rank high in app store search results. When your app is among the top 5 search results, it is more likely to be downloaded.
Social media ads
One great thing about ads on Facebook, Instagram, and Twitter is that they can be very targeted at the audience you want to reach. A very great mobile app marketing campaign can attract greater attention to your app’s page on the app store.
Mobile app marketing campaign
Invest a little money into a mobile app marketing campaign that shakes the internet and your download trajectory will change for the better.
So, you’ve gotten people to install your app, how do you engage them and keep them using your app? Remember if they are not using your app, your ads are less likely to get to them.
You can engage your app’s users with:
Analytics and marketing platform, Localytics, reports that
- Push notifications can increase user engagement with your app–up to 88%.
- 65% of users with push notification enabled a return to your app within 60 days. Only 19% of users who don’t do.
- 50% of users opt in to push notifications and say they find them useful.
This is a great way to connect with your app users and keep them up to date on offers and news. Just remember there is a fine line between too much and too little.
With in-app messages, you can personalize the app experience for your users. The app communicates with the user, providing a personalized recommendation, info, updates, reminders etc.
Also from Localytics, this is why you should use in-app messages:
- 400% conversation for in-app messages that appear in response to user action.
- 27% increase in app launches. This means your users are more likely to open your app again if you’re communicating with in-app.
How do you keep your app users from uninstalling your app? Well, your app will remain on their phones as long as your app remains useful to them. So think about this when designing the app features.